Pubblicazioni

From physical to metaversal events: An exploratory study.

2023 - ITALIAN JOURNAL OF MARKETING
Piccioni, Niccolo

Consumer self-concept and digitalization: what does this mean for brands?

2022 - ITALIAN JOURNAL OF MARKETING
Bartoli, Chiara

© Università degli Studi di Roma "La Sapienza" - Piazzale Aldo Moro 5, 00185 Roma