Spot the difference: your bucket is leaking. A novel methodology to expose A/B testing effortlessly
A/B testing - also known as bucket testing - allows an organization to evaluate the performance/impact of new features implemented on their website by exposing a small fraction of visitors to them. In this paper, we propose a novel methodology that can reveal an ongoing bucket testing and the various features being tested. To evaluate the effectiveness of our proposed methodology, we began with testing the homepages of seven popular websites.