You must have clicked on this ad by mistake! Data-driven identification of accidental clicks on mobile ads with applications to advertiser cost discounting and click-through rate prediction
In the cost per click pricing model, an advertiser pays an ad network only when a user clicks on an ad; in turn, the ad network gives a share of that revenue to the publisher where the ad was impressed. Still, advertisers may be unsatisfied with ad networks charging them for “valueless” clicks, or so-called accidental clicks. These happen when users click on an ad, are redirected to the advertiser website and bounce back without spending any time on the ad landing page.