Non-GAAP reporting by European Digital Companies: a multiple-case analysis
Lyft Inc. is a U.S. based transportation network company that develops, markets, and operates the Lyft mobile app, offering car rides, scooters, and a bicycle-sharing system. Referring to the 2019 quarterly results of Lyft Inc, it has been argued that “Lyft Inc. is no longer a start-up, but it still loses money like the best of them” (Griswold, Quartz, 2019). Thus, Lyft Inc. reports a Net Loss of $1.1 billion as reported in the following scheme.