Ricerc@Sapienza

Neuro-marketing (neuroscience applied to marketing aims) has been already used for evaluating consumers’ preferences within the food and agricultural sector (Cherubino et al., 2017), in food tasting and olfaction experiments (Di Flumeri et al., 2016, 2017), as well as in the wine tasting (Horska E., et al, 2016). Aim of this pilot study is to investigate whether or not the sense of olfaction represents a statistically significant variable in the experience of wine tasting.

Investment decisions are largely based on the information investors received from the target firm. Thaler introduced the hedonic editing framework, in which suggests that integration/segregation of information influence individual's perceived value. Meanwhile, when evaluating the evidence and information in a sequence, order effect and biases have been found to have an impact in various areas. In this research, the influence of the Organization of Information (Integration vs. Segregation) and the Sequence of Information (Negative-Positive order vs.

Tobacco constitutes a global emergency with totally preventable millions of deaths per year and smoking-related illnesses. Public service announcements (PSAs) are the main tool against smoking and by now their efficacy is still assessed through questionnaires and metrics, only months after their circulation.