Digital communication in fashion companies: is it a gender affair?
The goal of the paper is to investigate the connections between the prevailing gender of top management in a
fashion company and the use of social networks and digital media. Particularly, the main research question is “how does
gender affect the relevance of Information and Communication Technologies in the Italian luxury fashion companies?”. For
centuries, Italy has been the benchmark for the high fashion and luxury sector and while the ownership of the firms is often