The objective of this chapter is to address the following question: what is the value of the scientific networking, training and documentation activities in the new academic scenario dominated by the bibliometric assessment culture and by the impact of the technology to the science production and sharing (data-driven science, big data, open data, open access, etc.).
The research compares the social representations evoked by brands of the ten European Capitals (Rome, London, Paris, Helsinki, Vienna, Warsaw, Berlin, Madrid, Brussels and Lisbon) among potential first-visitors. The associative network technique has been applied using as iconic stimuli both the institutional stems and the commercial logos of each of the ten Capitals. Moreover, a grid has been created ad hoc to identify the distinctive elements of the institutional stems and the commercial logos.
This chapter evaluates the social representations of historic European capital cities, comparing it before and after the first-time visit that took place in the period from 2011 to 2013. Based on the set of empirical data, it presents and discusses the integrative framework for evaluation of a city conceived as a resource in responsible urban tourism.
The chapter compares the social representations evoked by brands of the 10 European capitals (Rome,
London, Paris, Helsinki, Vienna, Warsaw, Berlin, Madrid, Brussels, and Lisbon) among potential firstvisitors.
The associative network technique has been applied using as iconic stimuli both the institutional
stems and the commercial logos of each of the 10 capitals. Moreover, a grid has been created ad hoc to
identify the distinctive elements of the institutional stems and the commercial logos. The analysis of the
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