Modelling approach.

Social Representations; brand identity; brand image; destination@-branding; European Capitals.

As part of the wider research program initiated by de Rosa in the 1980s (cfr inter alia: de Rosa,
1995, 1997, 2013; de Rosa, Antonelli & Calogero, 1995) on “Place-identity and Social
Representations of European Capitals in First Visitors of Six Different Nationalities”, this
contribution is included in the "field studies", with particular reference to the data collection carried
out in 2014 in the city of Paris, focusing some aspects of the follow-up/extension of the research

The case study of Paris in an increasingly uncertain Europe.

This contribution is part of a wider on-going research program initiated by de Rosa in the 1980s, inspired by
the paradigm of social representations and applying the “modelling approach”. The objectives of this
contribution are: to study the system of attribution of meanings to the different spatial dimensions of
"underground" and "over-ground" Paris; to analyse the differences in the social representations of 50
professional drivers in surface transport (trams, buses, taxis) and in subsoil (underground, RER). We expected

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