Ricerc@Sapienza

In two studies, the role of nature experiences and social norms during childhood is explored next to adulthood biospheric values, connectedness to nature, environmental identity, and objective knowledge in relation to pro-environmental behaviors. Study 1 (N=185) tested the hypothesized model in the realm of general pro-environmental behaviors and sustainable fruit consumption on a sample of students. Study 2 (N=155) tested the model in the realm of sustainable seafood consumer choice on a general population sample. Path analyses show consistent results across samples.

Biodiversity and nature conservation have become prominent issues in the political agenda, at both local and global level, and in this regard the importance of considering people lifestyles, habits and behaviours has received increasing attention. The present study verified an extended version of the Value-Belief-Norm (VBN) theory (Stern et al., 1999) in the prediction of action for biodiversity and nature conservation.