Transmission of pro-environmental norms in large organizations
Workplaces are important settings in which to study pro-environmental behaviour, as they are responsible for a large amount of energy use and greenhouse gas emissions. For pro-environmental norms to persist, they must be transmitted from person to person in some way. The research presented here examined the influence of workplace identification on the likelihood of a pro-environmental norm being intentionally transmitted to other people within the organisation. In addition, influence of local descriptive and local injunctive norms on pro-environmental norm transmission was investigated.