When motivation is not enough: Effects of prosociality and organizational socialization in volunteers’ intention to continue volunteering
Retention of volunteers is a main issue for no-profit organizations. In the present study, using a cross-sectional design, determinants of volunteers’ intentions to continue their service were investigated in a sample of 116 volunteers at different Italian organizations (Mage = 42.32, SDage = 15.91). Guided by the conceptual model of the volunteer process, we hypothesized that organizational socialization should mediate the link between prosocial personality and intention to continue volunteering. Results confirmed our prediction.