ecotourism

The Social Representations of Sustainable Tourism on the Social Media Networks

The Social Representations of Sustainable Tourism on the Social Media Networks

The general objective of this research project is to evaluate the utility of a well established social psychological model (S. Moscovici's Theory of Social Representations) for the understanding of the communication regarding sustainability issues that occur within the so-called, social media networks. In particular, the project will be focused on the communication on sustainable forms of tourism. 

Youth and ecotourism. A qualitative exploration

Young people’s beliefs concerning ecotourism were investigated in a qualitative study based on the focus group technique. Findings confirmed results of previous research work conducted with both adults and the young populations that had recorded a general lack of knowledge of the nature, aims and characteristics of ecotourism, as well as a lack of awareness of some of its potentialities like, for example, the benefits it could provide to local inhabitants.

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