Cognitive Consistency Theory in Social Psychology: A Paradigm Reconsidered
From the 1950s onward, psychologists have generally assumed that people possess a general need for cognitive consistency, whose frustration by an inconsistency elicits negative affect. We offer a novel perspective on this issue by introducing the distinction between epistemic and motivational impact of consistent and inconsistent cognitions. The epistemic aspect is represented by the updated expectancy of the outcome addressed in such cognitions. The motivational aspect stems from value (desirability) of that outcome.