Why Populism Attracts: On the Allure of Certainty and Dignity.
In the chapter a definition of populism is proposed through an analysis of its roots. Research literature is then analyzed to highlight how relative deprivation, loss of status, and economic pressures evoke negative feelings and motivate people to action that can lead to populism, seen as a way of addressing those frustrations. Some of the basic needs are presented, linked to a psycho-social perspective and considered at the basis of populism itself.