Cultural institutions and Digital Innovation: Is Cultural Tourism Becoming Obsolete?
This research investigates issues such as the preservation and valorization of cultural heritage, cultural and experiential tourism, cyber tourism and digital marketing. In this perspective, cultural tourism, being at the crossroads between the cultural and the economic system, may be thought as a primary activity in the effort of making economic development more culturally sustainable. However, the polarizing attractiveness of the Italian main cities of art results in a reduced capacity for spreading tourist flows throughout the national territory.