The revival of corporate magazine in building stakeholder engagement
The recent explosion of competition and other issues on the market has upset the balance of companies and led to a crucial recognition: selling products or providing services it’s no longer enough. Market exchange today lies on a fragile and contradictory ground: the offering blowup has eroded value offering, and the impact of digital on consumers’ purchase intentions affected their indifference to advertising and gave them more empowerment (Füller et al., 2009; Spaid and Flint, 2014).