AI-Based Customization: A Systematic Literature Review On Recommendation Agents
Consumers can nowadays rely on the support of specific recommendation agents designed to reduce search costs
and increase the chance to find products and services that match their needs and preferences. Typical instances of how
recommender agents are placed on e-commerce platforms are represented by statements like “you may also like…“ or " People
who like this also like” that online buyers typically encounter after having completed a purchase. Although these agents are