Advertising in the IoT era: vision and challenges
The IoT extends the idea of interconnecting computers to a plethora of different devices, collectively referred to as smart devices. These are physical items, that is, »things», such as wearable devices, home appliances, and vehicles, enriched with computational and networking capabilities. Due to the huge set of devices involved, and therefore its pervasiveness, IoT is a great platform to leverage for building new applications and services or extending existing ones.