The discursive construction of trust through narration. The case of a semiconductor industry in Avezzano, Abruzzo, Italy
This paper uses the data provided by a sizable semiconductor company located in the Abruzzo region of Italy as recounted by one of its major figures and its current CEO. It analyses the use of storytelling as a tool for trust repair between the company and stakeholders through the construction of a shared discourse. By building on previous research into business narratives and organizational storytelling, leadership is seen to emerge through the process of managing the meaning of organizational events through talk and interaction.