The evolution of the men’s suit between sartorial innovations and mass production. Italian tailoring and the prêt-à-porter haut de gamme Brioni
The essay studies the evolution of men’s tailoring during the 19th century and the first half of the 20th, to arrive at the development of Italian tailoring and its international success after World War II. Starting from the simplification of the bourgeois masculine dress, between the late 18th and early 19th century, we assist at the affirmation of the so-called “three-piece suit”, the first paragraph illustrates the research conducted in the 19th century to improve measurement methods and the tailoring cut, in order to create men’s clothes with perfect fit.