Italian general election 2018: digital campaign strategies. Three case studies: Movimento 5 Stelle, PD and Lega.
The advent of the Network Society has brought substantial transformations
also in the politics, which, like other areas of society, is affected by important
changes. The network, which regulates social relations, has become the place
of political discussion and that is where the most substantial part of the
electoral campaign for the 2018 general election took place. The object of
our research is the observation of the political propaganda of the Movimento
5 Stelle, the Partito Democratico and the Lega (the three most voted parties