Il linguaggio della paura. La strategia social mediale di Matteo Salvini
Through the semiotic analysis of tweets and posts shared by Matteo Salvini over the period 2012-2019, were selected the dysphoric patemical isotopies of his electoral discourse, among which fear stands out. Salvini often argues his ideological positions through fear and is also thanks to the continuous expression of his frames of mind that he is the most followed Italian politician on social networks, because he is considered by the public as a true, genuine, human character, proud of his emotions.