The aim of the paper is to contribute to the literature on the conceptualization of technology as an operant resource and the role of Artificial Intelligence (AI) in value co-creation processes. Resource integration and interaction determine such co-creation, however the issue pivots on whether AI is effectively able to co-create value as an operant resource.
Advances in Artificial Intelligence (AI) are raising important questions for companies, employees, consumers and policy makers. Researchers predict that intelligent machine will outperform humans in a wide range of tasks in the coming decade. Our purpose is to re-define the role of AI technologies and their relationship with people by re-thinking the concept of Intelligence Augmentation (IA), an interaction between AI technologies and people that, more than amplifying human capacities, produce a cognitive transformation.
More than 10 years ago, IBM launched Service Science as an open and aggregating initiative in an attempt to integrate different knowledge domains contributing to the study and better understanding of the dynamics of Service Systems and Smart Service Systems. Today, there are few published manuscripts that are effectively grounded in different knowledge domains. Moreover, in the fields of management and marketing, further investigation is needed to determine what are the effective contributes to scientific and theoretical advances in Service Science.
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