From creativity to innovation by knowledge re-combining. The case of an Italian food company (Chapter 10)
The chapter aims to study the creative process and innovation in a common path, and the concept of creativity through the knowledge re-combining. This aspect is strongly connected with the role of lateral thinking in this process. Here we show a case of an Italian virtuous food company that considers these aspects, i.e. innovation and knowledge recombining, of high relevance in the industry management. The case study here examined is an interesting example of lateral thinking, hence of creativity.