Ricerc@Sapienza

Recent developments in production processes and their automation have led to the
definition of the Fourth Industrial Revolution, commonly known as “Industry 4.0”. Industry 4.0 is a
very broad domain that includes: production processes, efficiency, data management, relationship
with consumers, competitiveness, and much more. At the same time, obviously, Industry 4.0 has
become a new theme for management scholars and business economics disciplines and a number
of contributions covering various issues and aspects have been published. However, a systematic

The paper discusses the relevance of the Olivetti model and the validity of that entrepreneurial experience based on values such as the concrete community, the territory and urban planning, and a source of virtuous learning to face the tensions of the current socio-economic systems. Through the methodology of the case study, the one developed by Adriano Olivetti is qualified as an arbor vitae business model: a model based on ethics and community, a culture of innovation and aesthetics in design. Thus, the Olivettian model of the arbor vitae is assumed as an ideal-typical model.