Il presente contributo ha l’obiettivo di analizzare l’atteggiamento del consumatore nei confronti dei prodotti Made in Italy, con riferimento specifico ai sistemi valoriali che influenzano l’acquisto dei seguenti prodotti alimentari: olio extravergine di oliva, carne e pesce.
Previous publications have shown that Italian consumers are willing to pay a premium price for certain categories of Made in Italy products. The premium price has proven to be higher in the food sector. This study provides an extensive literature review on the topic and aims to test a hypothesis regarding consumer preferences towards some Made in Italy food products of mass consumption (olive oil, meat and fish), with specific reference to the value systems that influence the purchase.
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