consumers perception

Cioccolato italiano: principali indicatori di qualità e percezione dei consumatori

Chocolate is not a basic food product and follows consumption trends are directly related to the growth of disposable income. In advanced countries, in fact, the increase in spending on the purchase of chocolate is not necessarily correlated to an increase in the quantities consumed, but more likely to the consumption of better-quality products. Cocoa is a raw material coming largely from developing countries, and the evaluation of the quality of cocoa derivatives is a very complex issue to deal with, as it is influenced by a variety of factors.

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