Ricerc@Sapienza

Empirical social network studies on small groups usually aim to identify structural properties that correlate with performance on specific tasks. In recent decades, behavioral economics have shown that, in certain circumstances, individuals can be, in a specific sense, irrational, behaving in predictable ways that don’t maximize their self-interest. One of these circumstances is high stakes - the presence of high level incentives. In fact, it has been demonstrated that in tasks requiring cognitive abilities, large rewards tend to reduce individuals’ performance.

Through a narrative review of the literature, this paper seeks to explore the importance of Web 2.0 Storytelling for overcoming barriers to knowledge sharing. While storytelling has been traditionally addressed as a valuable lever for many knowledge sharing issues, more recently, Web 2.0 technologies are becoming essential in enabling employees to participate in the creation, sharing and diffusion of knowledge. However, the link between Web 2.0 Storytelling and barriers to knowledge sharing behavior remains quite unexplored in the extant literature.