The power of Web 2.0 storytelling to overcome knowledge sharing barriers
Through a narrative review of the literature, this paper seeks to explore the importance of Web 2.0 Storytelling for overcoming barriers to knowledge sharing. While storytelling has been traditionally addressed as a valuable lever for many knowledge sharing issues, more recently, Web 2.0 technologies are becoming essential in enabling employees to participate in the creation, sharing and diffusion of knowledge. However, the link between Web 2.0 Storytelling and barriers to knowledge sharing behavior remains quite unexplored in the extant literature.