Are e-bikes changing the social representation of cycling? An exploration of articles on cycling in Italian online publications
Despite policies aimed at increasing bicycle use, and the health benefits identified in the literature, cycling mobility is still quite limited in most cities. A cultural transformation is needed to change this situation. E-bikes might be capable of triggering this change, and turning the proposition of cycling into the preferred choice for everyday mobility. To explore this possibility, the present study extends a previous analysis conducted on the representation of cycling in Italian media, and further investigates its content as regards e-bikes.