“The Big Bang Theory” tra intertextuality ed extractability. Verso nuovi percorsi transmediali?
The paper aims at analysing the ability of some brands, especially those that have particularly complex storyworlds and/or manage fragments of experience different/external to the more traditional ones, to activate alternative forms of transmediality. To this purpose, it investigates the relationship between intertextuality and extractability with respect to a particular transmedial narrative brand such as “The Big Bang Theory” (TBBT).