Genre hybridization in annual reports. The case of Walmart
Annual reports are both simultaneously and ambiguously,
required financial documents and marketing tools to advertise businesses.
Such ambiguity reflects on the communicative content of these reports. In
this paper, we carried out a diachronic analysis of Walmart’s annual
reports. The study integrates visual, lexical, and syntactical analysis of
annual reports over an eight-year time span. Our objective was to describe
discursive aspects of annual reports at multiple textual levels and to