Ricerc@Sapienza

Digital platforms have the ability to connect people, organizations and resources with the aim of facilitating the core interactions between businesses and consumers as well as assuring a greater efficiency for the business management. New business concepts, such as innovative start-ups, are therefore created based on innovation, scalability and the relationships within the community around them. The purpose of this work is to deeply understand the evolution of business models brought by innovative and dynamic companies operating through online platforms.

Bad air conditions, limitless traffic, overloaded parking spaces are just some of the modern mobility problems that strike cities on a daily basis. The European Commission strives to address these issues by providing measures to improve the urban mobility situation in the small and medium-sized cities.

In recent years, buildings have been equipped with building and automation control systems (BACS) that provide a reliable active energy efficiency measure for reducing energy consumption. These advanced systems allow to use and regulate technological implants in the best possible way in response to change in the external environmental conditions, ensuring at the same time the highest comfort for the building’s occupants.

Purpose – This study aims to identify the legitimacy issues raised during a sustainable business model innovation, deployed by an Italian company, which was analyzed through the lens of the legitimation theory and the business model innovation theory.
Design/methodology/approach – A single case study methodology is employed for empirical research.
Semistructured interviews, with top and middle management, were conducted together with the analysis of several internal and external documents, to corroborate the case analysis.

Objectives. The purpose of the paper is to analyze how co-creation is managed within the innovative business models of sharing economy platforms.
Methodology. Case studies analysis has been performed on three sharing economy platforms. Platforms have been selected according to the extent to which innovation driven by co-creative processes was evincible in the value proposition, in the profit formula or in the key processes and resources. The cases have been analyzed through the D.A.R.T. model that defines the four places of co-creation (dialogue, access, risk, transparency).