Business Models

XXIX CONGRESSO NAZIONALE DI SCIENZE MERCEOLOGICHE 2020. Atti del Convegno “Le scienze merceologiche nell'era 4.0

Several are nowadays the technologies considered determinant enablers of relevant
changes in societies and economies. One of these is Additive Manufacturing.
Additive Manufacturing has been widely hailed as a revolution, hyped by the
covers of publications from Wired, The Economist, Harvard Business Review and
other important magazines. It has been defined as “a historic window of opportunity
to rewrite the rules of industry”.1 An outstanding opportunity to reconfigure the production

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