Cognitive-based Regulation in Energy Markets: Prompting Energy Efficiency through Nudging and Empowerment
Legal studies have increasingly stressed the importance of assuming the centrality
of the regulatees to pursue more effective regulatory results and achieve a
broader satisfaction of general interests. Conceiving the regulated subject as an active
part of the system also means knowing and studying his behavioural responses.
The study of human behaviour belongs to the specific field of behavioural sciences
analysis, whereas the most recent paradigm of Behavioural Law and Economics is