companies

The guatemalan construction characterizaton of the perceived risk by managers of suffering work accidents

The construction industry is considered one of the highest risk production sectors, even more so in developing countries such as Guatemala. A characterization has been carried out on the perception of Guatemalan construction company managers regarding, the risk of accidents exist for the different activities they perform. The characterization has been carried out on a representative sample of the business population via a questionnaire. A preliminary data analysis was performed followed by a Descriptive and a Multiple Correspondence Analysis.

Social media content for business and user engagement on Facebook

Facebook is regularly used by businesses to present themselves to users and communicate with them. most users act passivily by simply reading and viewing a company's official homepage. Few followers adopt a more active role, such as commenting and interacting with each other and with the company, fewer still are reactive and proactive, becoming co-creators of content. This study examines the type of content entered by businesses to stimulate user engagement, and how participation and activism is stimulated, through the creation of appropriate indexes.

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