Ricerc@Sapienza

This chapter intends to analyse the processes of both branding and consumption. Not just the brand or just the consumer, but the complex interactions between all the practices and strategies made by both of them to build experiences that are valuable for both the brand and the consumer. A new approach requires a new perspective on brands and consumption practices within the contemporary fashion system that integrates brands, consumers and media organisations.

In the past decade, evidence has been accumulated on the relationship between impulsivity and over-indebtedness. Nevertheless, the magnitude of such association is still considered marginal compared to traditional socio-demographic and economic factors, with the important consequence that impulsivity continues to be ignored in policy interventions for preventing and dealing with over-indebtedness. The aim of this study was to meta-analyse existing studies to answer the question: Are higher levels of impulsivity associated with greater over-indebtedness?