Ricerc@Sapienza

In line with the recent tendencies of limited natural resources, demographic development, dematerialization and digitalization, this chapter underlines the necessity of deepening the role Information and Communication Technologies (ICTs) play for Corporate Social Responsibility (CSR) challenges. In fact, due to the diffuse integration of ICT into most of people’s and firms’ daily activities, companies cannot neglect the role of ICT in shaping CSR strategies.

As a result of the recent focus on environmental sustainability in several different industries worldwide, the hospitality industry is increasingly adopting sustainable business practices such as ecolabelling or environmental management systems.

La trasformazione dello scenario della comunicazione di marketing generata dalla rivoluzione digitale ha portato a un profondo ripensamento delle agenzie tradizionali, ossia agenzie creative e centri media nati e sviluppati prima di tale discontinuità. Il presente lavoro si inserisce nel recente filone di studi sul cambiamento delle agenzie per proporre una visione olistica della trasformazione digitale di tali attori attraverso la prospettiva del business model.

The 2018 Italian General Elections can be recognized as one of the most relevant case studies in the contemporary political communication researches for many reasons. In particular, it’s crucial for the success of two populist parties (M5S and Lega Nord) and for the complexity of the recent scenario characterized by a political and social instability that was reflected in the alliance between the winner parties and in the disappearance of the “classic” party system.

The 2018 Italian General Elections can be considered as one of the most relevant case studies in the contemporary political communication researches for many reasons. In particular, it’s crucial for the success of two populist parties (M5S and Lega) and for a new scenario characterized by political and social instability that is reflecting in the alliance between the winner parties and in the disappearance of the “classic” party system.

The international studies on gender and advertising date back to the early Seventies and cut across various disciplines, such as sociology (Goffman 1976), mass communications (Busby 1975), feminist theory (Barthel 1988), critical theory (Williamson 1978), and marketing (Courtney and Lockeretz 1971, Wagner and Banos 1973, Belkaoui and Belkaoui 1976). Despite some interesting exceptions (Alreck, Settle and Belch 1982, Gentry, Doering, and O'Brien 1978), these studies mainly focus on sexual-stereotype, female representations and role portrayals.

Il capitolo tratta le dinamiche conversazionali sul social network Facebook durante la campagna elettorale 2016, focalizzando l'attenzione sulle reazioni degli elettori ai post dei politici.

The objective of this article is to illustrate, from the theoretical and methodological perspective, the construction of an experimental process of a “digital education app” in several preschools in the municipality of Rome. The general objective the project fits into is related to a sociological analysis, based on the relationship between theory and empirical research, of the effects of introducing digital media into preschool didactics.

The last two Presidents of the United States of America, the Democratic Barack Obama and the Republican Donald J. Trump, certainly are characterized by the contents of their messages, result of specific and different political choices.