Ricerc@Sapienza

PURPOSE:
Eating self-efficacy (ESE) is the belief in one's ability to self-regulate eating. Social and emotional situations may be differently challenging depending on the individual eating habits, body mass index and affects. Several ESE scales have been developed but most of them focus on weight management, dieting or healthy eating. The aim of the study was to validate a new brief scale assessing ESE in situations in which people face social or emotional pressures for excessive food intake.

M?kpang (loosely translated as “eating broadcasts”) is a compound word made of the verb mokta (eating) and the noun pangsong (broadcasting). The term m?kpang is used to describe the activities of Broadcasting Jockeys (BJs) who televise themselves while eating online and is generally broadcasted every night, lasting one to three hours. The m?kpang shows are interesting from many points of view. The food and the diners are both the stars of these shows. BJs usually follow at least one of the three rules: ppalli mokki (eat fast), manhi mokki (eat a lot) and masikke mokki (enjoy eating).