Leadership through showmanship: Trump's ability to coin nicknames for opponents on Twitter
From ‘Crooked Hillary’ and ‘Crazy Bernie’ to ‘Mini
Mike’, ‘Sleepy Joe’ and many others, Donald Trump
has coined concise memorable nicknames which
carry character-destroying meanings. This trend
begun in the 2015-16 Republican primaries, it
continued during his first presidential campaign
and it did not stop in the 4 years of his administration.
Unsurprisingly, the same strategy has
been employed in the 2020 presidential campaign.
The preferred medium for delivery has also been
the same: Trump’s personal Twitter account, his