A psychosocial analysis of citizens’ orientations towards sustainable urban mobility: overview of results from 10 years of research in Italy (and abroad)
This paper summarizes and discusses a series of studies conducted in Italy over the last 10 years on the theme of sustainable urban mobility. The studies applied different theoretical models (attitude theory, social representation theory and the communication research approach) and methodological approaches (quantitative and qualitative) to investigate citizens’ orientations (in terms of values, attitudes, beliefs and representations) toward the adoption of more sustainable transportation styles in an urban context.