Transmedia is coming. Il caso FantaGot e la storyworld interactivation
In transmedia environment storyworlds represent a fundamental resource for diegetic expansions and for user interaction. The UGCs (User Generated Content) fit into the narrative structure as a strategic value for narrative brands. In this sense, games play a very important role, representing forms through which users experience narrative universes according to a process of interactivation. In this scenario our research analyzes FantaGOT, a game based on HBO’s Game of Thrones, in order to investigate the dynamics between the content, the authors and the fandom.