Fashion As "Scientific Poem": The Semiotics Studies of Greimas and Barthes
In this paper, I intend to present a case in which the history of fashion
and the history of linguistic-semiotic studies interconnected in a
significant way: the field of fashion was identified by two of the founding
fathers of present-day semiotics—Algirdas Julien Greimas and Roland
Barthes—as a subject deserving close study and at the crossroads of
diachrony and synchrony; history and the system. Two important works
testify to this: La mode en 1830. Essai de description du vocabulaire