Ricerc@Sapienza

This article focuses on destination branding using social representations as the main theoretical framework, with a specific focus on ICT-mediated social representations. It tackles the questions related to destination e-branding expressed through web marketing of city brand identity and city brand image of ten European capitals (Rome, Paris, Berlin, Brussels, Helsinki, Lisbon, London, Madrid, Warsaw, and Vienna). The data derives from asynchronous and interactive e-tourism communication channels.

The aim of this special issue is to collect and put into dialogue theoretical, methodological, critical, and applied contributions dealing with the variety of Information and Communication Technology (ICT) uses in community development. In this introduction to the special issue, we first provide the readers with a quick overview of the field, conducted by analyzing the lexicon of titles and abstracts published in the past few years in information and communication technology for development journals.