The domestic space is the freespace par excellence. The domestic space is a representation of the different personalities who conceive it and who inhabit it. The design of the domestic space provides, attracts and feeds images drawing on memories, experiences and sensations of man. Architecture has always been nourished by these images, taking in the projections of the art world, the narrativity of cinematography and photographic memories.
After explaining the ideas that motivated the launch of an international conference on transcultural studies over a time span of more than three centuries, the introduction highlights the main themes of the volume, which revolves around the concepts of "humanity" and "letters" from the perspective of the cultural flow between China and the West from the Late Ming dynasty to the early republican era.
Deforming Mirrors and Optical Illusions. Gendered Advertisements in the Practitioners’ Reading. The relationship between gender and advertising is a classic object of socio- communicative research (Goffman 1977), investigated more in content than in public or production. Many articles have focused on sexual stereotyping (Barthel 1988; Belkaoui, Belkaoui 1976; Furnham, Bitar 1993; Furnham, Schofield 1986; Furnham, Voli 1989; García-Muñoz et. al. 1994; Livingstone, Green 1986; Gilly 1988; McArthur, Resko 1975; Mazzella et. al.
© Università degli Studi di Roma "La Sapienza" - Piazzale Aldo Moro 5, 00185 Roma
