The sense of Lima for yellow. Urban atmospheres and rhetorical arts at the time of the dictadura amarilla
Lima got a yellow skin, as the etymology of its name seems to suggest (1). The Peruvian capital shows an authentic obsession for this colour: the facades of the monuments and that of the main public buildings (such as the colonial-style Town Hall), the benches, the lighting poles, the buses, the curbs... Everything started from a strategy by Luis Castañeda Lossio, the (controversial) mayor of Lima for three terms (2003- 2018), who promoted a large urban redevelopment project based on the use of yellow as a highly distinctive means of communication (and propaganda).