Learning a mixture of two multinomial logits
The classical Multinomial Logit (MNL) is a behavioral model for user choice. In this model, a user is offered a slate of choices (a subset of a finite universe of n items), and selects exactly one item from the slate, each with probability proportional to its (positive) weight. Given a set of observed slates and choices, the likelihood-maximizing item weights are easy to learn at scale, and easy to interpret. However, the model fails to represent common real-world behavior.