This proposal is part of the contemporary debate on the integration of digital systems in school educational environments, paying particular attention to the capacity for integration and educational experimentation of media devices in terms of teaching methodologies and inclusion strategies.
The expression “audience research” usually refers to the empirical study of media consumption that can be done to serve different purposes.When audience research is conducted to estimate how many members of a target population are viewers or listeners of a TV or radio program or, more generally, the number of users of a media service or product, it relies on the strategies and tools of quantitative social research.Audience research can also be done for quite different purposes, such as to understand how people usemedia in everyday life, to study social and psychological processes ofmedia se
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