I social: una nuova mediatizzazione della politica? Il caso @matteosalviniofficial su Instagram
This paper aims to rethink the features of ‘mediatized’ political communication within a ‘hybrid media system’ in which the social networks accounts of political leaders are becoming increasingly important. Firstly, the paper summarizes the main aspects of ‘mediatisation’, as it has been analysed in relation to the mass media system. Then, we discuss the concepts of ‘disintermediation’ and the new forms of ‘mediation’ specific to social platforms. The analysis shows that ‘disintermediation’ does not lead to the end of ‘mediatization’.