Mega-event

Les grands événements et le rôle des expositions. art et culture de l’Expo 1911 à Rome

This work is inspired by the observation that an increasing number of cities compete to seize the opportunity to host events in general, especially those that are defined in the literature as mega-events. The work aims to find possible answers to the question of the link that binds the fate of the events, especially major events, with that of the city. This work also seeks to highlight a particular case of the mega-event, the International Exhibition in Rome in 1911, little known in the literature.

Sharing «Made in Italy». Intesa Sanpaolo Bank’s cultural communication around World Expo 2015

A strategic partnership sealed the collaboration between Intesa Sanpaolo Bank and World Expo 2015, hosted by Italy in Milan. The participation in such global mega-event was supported by a multichannel communication and public relations campaign celebrating an innovative representation of the “Made in Italy” concept applied to the banking sector.

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